New data support Slog claims that Basef**k is desperate

Earlier today, I had a bit of a grump about Facebook’s transparent attempts to get user velocity stats up by demanding we all answer a lot of rude questions. Since then, Basef**k itself has issued some fascinating numbers.

Six million Americans abandoned the site in May2011 – a drop of 3.7 %, and the first time it has lost users month-on-month in the last year.

In Britain meanwhile Facebook, lost more than 100,000 users.

And although the site continued to grow worldwide, the rate of growth fell for the second month in a row. Facebook gained 11.8 million users in May and 13.9 million in April.

“By the time Facebook reaches around 50 per cent of the total population in a given country (plus or minus, depending on internet access rates in that country), growth generally slows to a halt,” said Basef**k’s Eric Eldon. He continued:

“So far, Facebook has been able to make up stalls and losses with big gains in heavily-populated developing countries like Mexico, Brazil, India and Indonesia”.

Put another way, Basef**k is doing what we used to call in Marketing ‘running through the penetration’. That is, as fast as it picks up naive new users, old heads leave in pursuit of new pastures…where, perhaps, there aren’t any idiot questions about whether you think Henry has a big nose or Jenny’s smile is nice.

Analysts have recently suggested that Facebook is planning to enter the huge Chinese market, where estimates suggest there are now 500 million internet users. Hahahahahaaa. All web megaliths find it impossible to make a living in China: Google couldn’t. Not even Nasforatu himself, the evil Murdoch could do it….and he married one of the buggers*.

Nope, Basef**k is on the slide. It is the Curse of Slog. Hurrah.

*This is not a racist comment. No Chinese woman would marry a Les Patterson fangwoi without a lot of money changing hands in her favour. The comment is Murdochist, not sinophobic.